Marketing Blog

This afternoon I was in a meeting discussing the pros and cons of Search Engine Optimisation. This company had a web site but paid very little attention to it as it had 'never worked'.

 While both the owners grasped the need for a new design, I found it difficult to explain the need to make sure the re-design was search engine friendly. They couldn't understand you didn't need to pay Google to have page 1 rankings, and that you just needed to make sure your page was of a high enough quality for Google to place it in the first few results.

You know, as soon as I mentioned title tags and keyword research I could see them both about to nod off, so I got online and did a quick hunt to see if I could find a video on YouTube which made my monologue a little less...Boring.

This video was the answer and I've got to thank Matt Cutts from Google, as I walked out with a new contract and two happy and excited Ipswich business owners.


 
Although the video is about how Google finds stuff Matt really gives away some of the more important items to pay attention to when you're looking to make a page 'Google' friendly.

Pay really close attention after 1 minute 15 seconds as you get to hear about some of the more important items to focus on when you're getting your pages ready to be indexed by Google.

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