Marketing Blog

Do your readers know what you want them to do?

That might seem like a strange question but one that you should always ask yourself when writing your web pages.

There is no point in having the strongest website copywriting known to man adorning your site's pages if you don't actually tell your reader what you want them to do. It would be like taking a sat nav with you on a long journey without switching it on.

The mistake many businesses make is they think their copy is so powerful it will somehow implicitly tell  the reader what they should so next.

Wrong.

Call to action - big and bold

The call to actions (yes, you can have more than one per page) are one of the vital elements of a web page. Assuming your copy has been interesting, relevant and compelling enough to keep your reader engrossed, you must make sure you end your page with a bang, not a whimper.

A call to action is your last opportunity to get your reader to buy (or take whatever action you want them to take). Using desier drivers can strengthen the chances of your reader acting as you want them to. Below are a list of 8 desire drivers that you can try:
 
1.    Finish on a high note – Use your most powerful benefit to show them how your product has as the example.
2.    End with a warning – Basically the opposite of number 1. 
3.    End with a review of your advert – Repeating all the major benefits and features.
4.    Give a deadline – Restrict supply by a limited time offer or closing date.
5.    Give a guarantee – Peace of mind is a powerful thing.
6.    End with a testimonial
7.    Give a free bonus – A free sample or a free trial period.
8.    Offer a discounted price – A great tip is earlier in your copy show your normal price but offer a discounted price if they order straight away.
 
These may seem simple and, well that would be because they are. Many people try to over complicate their sales copy. Why? if you wanted to buy something wouldn't you prefer something that was simple and straightforward? I know I would.

Writing sales copy isn't the time to be showing off your literary talents - save that for the novel that is deep within you. The knack to producing good sales copy is to keep it simple.

Comments (0) | Trackbacks (0) | Permalink