Jumping On The Social Media Bandwagon

Are you blogging and tweeting?

Social media for many is a mystical thing they often hear about, talk about, nod in a knowing way and then change the subject. But it really isn't that frightening.

The great thing about social media is the exposure it gives you. There are millions of internet users out there and the thought that your blog posts could reach thousands and thousands of people is mind-blowing. With that kind of reach, anything is possible.

Blog-ability

A lot of people shy away from blogging because they don't know what to write about. They think it will take too much time. Granted, it takes time to write stuff but you have to consider whether you can afford not to.

A blog is an excellent way to drive traffic to your website. But not only traffic, targeted traffic.

What's the difference?

Well targeted traffic is looking for what you are offering. By making your blog posts relevant to you and linking them through your keywords back to your website, you are effectively laying a path for your ideal customer to follow. Why are they ideal? Well, if they searched on Google for a term that led them to your blog they are obviously looking for what you can offer them.

Tweet awareness

I'm sure you've come across Twitter by now. This is a micro blogging tool (plus relationship builder and great fun) which helps spread the word about your blog. Once you've built up a following, simply add your blog RSS feed to your Twitter account to spread the word (you can follow us @8020marketing).

Need a second opinion?

OK, here's a video from SocialMediaExaminer interviewing Brian Clark of Copyblogger about how he finds the inspiration for his blog and how Twitter has boosted his following.