Promote Your Business Through The Power Of Twitter
Unless you've been hiding under a stone for quite sometime, or don't own a computer (in which case it's unlikely you'll be reading this), you can't help noticing that it seems as though the entire world is Tweeting – celebrities, those who think they’re celebrities, news agencies, radio stations, businesses, normal people and not so normal people.So have you started using it for your business yet?
“Are you kidding? I don’t have time to be messing around with Twitter; I’ve got too much work to do.”
Is that right? Or do you think that view is being a bit short sighted?
Marketing is moving with the times
We all know conventional marketing (i.e. newspapers, Yellow Pages etc. – did you know that 76% of UK Adult internet users find out about local services online, Ofcom, August 2008) is dying a slow but sure death. Online marketing and the internet is where it’s all happening these days. So why not embrace Twitter?
Be a talker not a promoter
Many business make the mistake of seeing Twitter as a promotion tool pure and simple. They set up their account and tweet away about their products, business, offers, products, business, offers, products.....
BORING!
Twitter isn't about promotion per se. The whole point of Twitter is engagement. Talk to your followers, retweet them, tweet about useful stuff, share interesting links, comment on industry news or current affairs - anything that will show you as being interesting and worthy of followers.
If you sprinkle promotional tweets in amongst these types of messages you'll be followed, retweeted and will probably get clients too.
Have a strategy
Without a strategy Twitter (and this also goes for other social media marketing tools such as facebook fan pages) will just be a huge waste of time. Decide from the outset what you want to achieve from it. Plan how long you'll spend on it (and stick to it).
Will it really help my online marketing?
The simple answer is yes. I don't if you've noticed, but Google has started to include live Twitter feeds into its search results.
The following video has been put together by our very own Jon Young who demonstrates the power that is Twitter.
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