Marketing Blog

Your content should be relevant to your products and your local area

When creating their web content, many businesses concentrate on the bigger picture SEO aspects.

Many are caught up in a desire to be on the front page of Google for incredibly generic search terms. The problem with this is that, even if it does happen, it is a very long game you'll be playing.

Take for example a regional business such as a wedding photographer. Yes, they could spend a small fortune (not to mention a huge number of man hours) trying to get to the top of the pile for wedding photographer but why bother?

Target your market

If you are a Suffolk wedding photographer the likelihood is that 90% of your clients are going to either come from Suffolk or will be getting married in Suffolk. It would be fair to say, therefore, that they'll probably begin their research by using terms such as Suffolk wedding photographer.

So let's take an example of how this will work:

1) Un-optiised copy:

Bruce Wayne offers a wide range of wedding photography packages.  You'll want your wedding day to be perfect and, although we can't guarantee the weather, we can ensure your wedding photography captures every moment of your special day.

You can also obtain through our studio individually designed wedding photograph albums in which to display your photos in an inspired way that will be enjoyed for generations. We have something to suit all tastes, from a modern story book style to something more traditional, it will enhance every moment of your special day.  

Wherever your venue, we are here to make your day perfect and capture every second.

2) Optimised copy:

Bruce Wayne, a leading Suffolk wedding photographer, offers a wide range of wedding photography packages.  You'll want your wedding day to be perfect and, although we can't guarantee the weather, we can ensure your wedding photography captures every moment of your special day.

You can also obtain through our Suffolk studio individually designed wedding photograph albums in which to display your photos in an inspired way that will be enjoyed for generations. We have something to suit all tastes, from a modern story book style to something more traditional, it will enhance every moment of your special day.  

We work mainly in and around Suffolk as well as nationally. Wherever your venue, we are here to make your day perfect and capture every second.


OK, not the greatest copy in the world but it's only meant as an example.

Competition is a lot less for local keywords so use them. You won't be limiting your market and you'll be getting great exposure while you work on more compeitive keywords.

So give it a go - think local!

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