Marketing Blog

Blogging is big for businesses - it is a great tool for positioning yourself as an authority within your industry and it can drive traffic to your website.

But despite all its positives, blogging normally is seen to have one giant negative - namely, how on earth do you start?

We're not even talking about the technical stuff here. The things that seem to scare virgin bloggers the most are:

1. What do I write about?
2. How do I write?
3. What tone should I have?

The 'what' and the 'how' are going to be different for everyone. Try to find ideas that relate to your industry but you find interesting - it will be a lot easier to write something you have an interest in. You can generate ideas from daily conversations, industry magazines, other blogs...the list is endless.

But often more of a problem is what tone should your blog take.

This is the subject of an interesting post that appeared on smallbiztrends.com entitled 5 Steps to Creating Your Blog Voice.

Personally, I write as I would speak (within reason). For me, to write a blog that is interesting, I have to come across as approachable. Writing in incredibly 'tight' and 'up-yourself' language isn't going to be very appealing to people. Whereas writing in a 'chatty' style makes my writing accessable and, I hope, enjoyable to read.

Of course that is my own opinion and I could be wrong - and I'm sure you'll tell me if you think I am.

But basically the best advice I can give is be natural, be yourself, consider your audience and enjoy it.

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