I don't know about you but the different formats MP4, .MOV, .AVI, .FLV, .SWF, WMV as well as the different recording sizes, audio settings and quality settings, makes publishing anything online in video format about as easy as catching a glimpse of Gordon Brown with a smile on his face.
Cut costs whilst gaining customers
In the past I always uploaded my videos to my own server and then used embed codes to place them in web pages for great quality, which is really pretty time consuming, fiddly and a great way to get BIG EXTRA bandwidth bills from your hosting company.But now, using the HD settings in YouTube, (ie recording and uploading at 1280 x 720), I've not only benefitted from great size and quality, huge time savings and instant deliverability/streaming...it has also opened up another, highly prized distribution channel which is already bringing visitors.
Save time
What used to take over an hour post production now only takes 20 minutes per video upload and I get the added benefit of placing our brand on the second biggest search engine on earth.If you use Camtasia Studio 5, here's a quick video I put together with all the settings you'll need to get really good YouTube quality videos in HD format.
Whether you're using screen capture or not, recording video in the 16:9 ratio and uploading your video in 1280x720 you're going to get superb results. You'll also fill out YouTubes HD video player window without having those really nasty black bars top bottom and on the sides.
Use video to gain trust
As a business owner, you've a wealth of knowledge hidden away inside your head people are really eager to learn, and using videos to explain things makes life pretty simple. I'm definitely not a writer, but I can show you using video.Show them you care, show them how and you've just gained trust, gained authority and probably another customer.
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