I know this is not 'new' news anymore, but yellow pages has taken another dive from the hearts, minds and wallets of small business owners. According to a recent survey of 'micro-businesses' conducted by Vistaprint, only 11% say they'll be using them in the future and a whopping two-thirds say they have 'no interest' in using yellow pages for marketing purposes anymore. Take a look at the following image:
The survey was conducted last April from 1,100 of their customers. The stats are from Micro Businesses (10 or less employees) and the question they were asked was what marketing channels they were using now and which ones they'll be using in the future.
Notice how Yellow pages got the highest 'no interest reply' at 66%, with only 11% saying they planned on trying it in the next twelve months. These figures tie in really well with our own clients and many have now decided against Yellow Pages in the future and we are seeing a big move to more direct methods where the owner hasd greater control and management.
Another marketing channel worth mentioning is 'online advertising' where 19% say they'll try it in the next 12 months. Social Media (Facebook and twitter etc.) and 'online direct marketing' (email marketing) also scored pretty well and are high on many agendas.
It's definitely worth having a look at their survey as there are some other interesting results, but I'm pretty disturbed by the thought that 'friends and family' is the top reply when asked where they get their marketing advice, scary.
Here are the full survey results on Vistaprints Blog.
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