Marketing Blog

"The internet doesn't work for businesses like mine as I only cover a small local area".

Over the years, I've learned to keep my mouth shut at this point and just ask why they think like this.

Then the recording I've heard a hundred times comes pouring out...

"I've had a website for x number of years and it's never got me any business."

"I'm furious at wasting all that money".

"They told me customers would be lining up and the phone ringing off the hook".

A few minutes later, after the outpouring of frustration I get my chance.

"Do you mind me asking how much you paid for the site?"

The answer, for most small businesses is between £300 and £500 for a few pages. I then ask how many carpets, or whatever it is they sell, they'd fit for this kind of money...

And then the penny usually starts to drop - There's a realisation of just how little time and effort would be put into something, before having to move onto something new.

Let's say the web designer wanted to make a decent £30,000 per year salary, that would mean more than 1 site a week, every - single - week - of - the - year, if he was charging £500.

...and this doesn't take into consideration holidays or expenses.

-That doesn't leave much time to make your site successful, does it?

Now I don't want to appear rude, but if people honestly think the flood gates are about to open and hoards of hungry customers are going to be beating a path to their door with credit cards in hand - You'll see me sprinting, hell bent for leather in the opposite direction,  as fast a humanly possible.

And if it was this easy, do they really believe the web designer would be wasting his time trying to convince them to have a site - He'd be attacking the internet and building his own web sites like a demented pitbull on steroids.

Yes you can get a decent design for this kind of money, but it's never going to make you any money unless you're unbelievably lucky, because the engine is missing.

It's a bit like the car ad's you see on TV where the bodyshell of the car has just been put together and it's slowly heading for the robots who then spray it a lovely colour.  If you tried to drive it at this stage your chances of success are pretty slim without an engine and wheels.

So, if your current web site has got an engine problem, we've all the specialist web design tools you'll need in one place to fix it once and for all.